Passion.

It’s the fuel of life.

It’s what makes life worth living.

It’s that unspoken word between a mother and her child, a pet and its owner.

It’s the reason why today, Pet Lovers Centre is the biggest pet care retailer in Singapore, as well as in Asia, outside Japan. The very same reason why, after having won a string of awards, it was named the category as well as overall winner of the 2008 Singapore Prestige Brand Award.

It’s also the reason why Pet Lovers Centre goes to such great lengths to ensure that its customers can shop in any of their 44 outlets In Singapore and Malaysia with total confidence and peace of mind.

Great lengths like coming up with its own Burp and Trustie brands to make high pet living accessible. Introducing a no-question-asked return policy. Having buyers from different continents work around the clock to source for the best pet products from all over the world. Insisting on constantly refreshing its product mix by phasing out obsolete products and introducing new ones. Placing quality measures to ensure that the pet food it supplies are always fresh, always supplied "just in time", and never more than three months old.

Great lengths that include making it possible in Singapore for you to shop in a mall with your pet by your side. Or offering online shopping, and on-time, door-step home delivery to busy pet owners. Or stationing vet-trained, pet care consultants at its outlets to provide professional advice. Or even giving its front-line employees more than the average number of training hours in order to serve its customers better. Not to mention promoting responsible pet ownership by supporting animal welfare organizations.

Great lengths that can only be possible because of passion.

All passion. All pets.

That’s Pet Lovers Centre.